The Facebook pixel is code that you place on your site. It gathers information that encourages you track changes from Facebook advertisements, advance promotions, manufacture focused on crowds for future advertisements, and remarket to individuals who have just made some sort of move on your site.
It works by setting and setting off treats to follow clients as they associate with your site and your Facebook promotions.
There used to be a few various types of pixels: The Facebook transformation pixel and the Facebook custom crowd pixel. Facebook ended the transformation following pixel in 2017. On the off chance that you were utilizing the Facebook change pixel, you’ll have to switch over. You can figure out how to do as such in this Facebook business help article. In the event that you were utilizing the old custom crowd pixel, these directions disclose how to move up to the current pixel.