20 Surprising Influencer Marketing Statistics

Here are 20 Surprising Influencer Marketing Statistics


  1. Influencer Marketing ROI: According to a study by Influencer Marketing Hub, businesses are making $5.20 for every $1 spent on influencer marketing, with the top 13% earning $20 or more.

  2. Growth of Influencer Marketing: Influencer marketing has grown by 1500% over the last three years, according to a report by Influencer Marketing Hub.

  3. Effectiveness of Influencer Recommendations: 49% of consumers rely on influencer recommendations for their purchasing decisions, as per a study by Mediakix.

  4. Engagement Rates: Micro-influencers (those with 10k-50k followers) have an engagement rate of 7% compared to 1.7% for mega influencers (1 million+ followers), according to Influencer Marketing Hub.

  5. Increased Brand Awareness: 87% of marketers use influencer marketing to create brand awareness, reports Influencer Marketing Hub.

  6. Preferred Platform: Instagram is the preferred platform for influencer marketing, with 93% of influencer campaigns using Instagram, according to Influencer Marketing Hub.

  7. Consumer Trust: 63% of consumers trust influencers more than brands, as per a survey by Rakuten Marketing.

  8. Purchase Intent: Influencer marketing drives 11 times more ROI than traditional digital marketing, according to a study by TapInfluence.

  9. Content Creation: 73% of marketers say that influencer-generated content outperforms brand-created content, reports Social Media Today.

  10. Long-term Partnerships: 57% of marketers say they plan to increase their influencer marketing budget in the next year, according to Mediakix.

  11. Authenticity Matters: 92% of consumers trust an influencer more if they endorse a product or service they genuinely like, according to Influencer Marketing Hub.

  12. Diversification of Platforms: TikTok has seen a surge in influencer marketing, with 86% of marketers planning to use the platform for influencer campaigns, as per Influencer Marketing Hub.

  13. Video Content: Influencer marketing campaigns that include video content see a 49% faster revenue growth, reports Social Media Today.

  14. Impact on Gen Z: 44% of Gen Z trust influencers, while only 29% trust celebrities, according to a study by Kantar.

  15. Budget Allocation: 69% of marketers plan to spend the majority of their influencer marketing budget on Instagram, reports Social Media Today.

  16. Influencer Niches: Niche influencers with highly engaged audiences can generate up to 60% higher engagement rates, as per a report by Influencer Marketing Hub.

  17. Global Influence: 46% of marketers run international influencer marketing campaigns, according to Influencer Marketing Hub.

  18. Content Authenticity: 61% of consumers say that authenticity is the most important factor when considering which influencers to follow, as per a report by SocialPubli.

  19. Effective Partnership: 89% of marketers say influencer marketing ROI is as good or better than other marketing channels, according to Social Media Today.

  20. Challenges: 78% of marketers struggle to determine the ROI of their influencer marketing campaigns, reports Linqia.

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